I took on a music video project with a difference – the lyrics were in Hebrew. After a meeting with director Keren Ghitis in May 2013, I produced a rough cut which my dad oversaw, then Keren stepped in to work closely with me.

Mid May Keren got in touch with Malcom at Crystal Light for a grade, which remained true to the tobacco colours of the Israeli setting while bringing out the blacks and reds to create a magical little film.

Even if you can’t get the Hebrew language the tune is far catchier than most Western pop songs.